🍪 Meet "Doo-Jjon-Koo"

The name is a fun Korean abbreviation:

• Doo (두): Short for Doo-ggeop-da (Thick)
• Jjon (쫀): Short for Jjon-deuk-ha-da (Chewy/Fudgy)
• Koo (쿠): Short for Cookie

It refers to oversized, chunky cookies that are almost like a piece of cake or fudge.

It started in small artisan bakeries in Seoul. Unlike traditional thin, crispy cookies, these focus on a "heavy satisfaction." In Korea, the "visual" of dessert is just as important as the taste, making these thick cookies perfect for Instagram and TikTok.

• Diverse Flavors: From Matcha & Cream Cheese to Black Sesame and Injeolmi (Korean Rice Cake).
• Textural Experience: It's crispy on the outside but incredibly soft and dense inside.
• "So-hwak-haeng": A Korean term meaning "Small but certain happiness." One big cookie is a perfect affordable luxury.